Bubba Smart Fish Scale:

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce competitor. The unmatched 60-POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY OF ±0.3% offers a fully robust fish scale like never before. The Smart Fish Scale features two different modes: Tournament Mode and Rally Mode that each include their own features and capabilities, such as a SMART CULLING SYSTEM, auto data for total bag weight, and livewell management of up to 8 fish. With the waterproof product design, you can ensure this product will never fail you even on the toughest days on the water.

Bubba Pro Series Smart Fish Scale:

Introducing the newest top-of-the-line fishing tool from BUBBA, the Pro Series Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the Pro Series Smart Fish Scale is the perfect fish scale, whether you’re a hobbyist or a fierce competitor. The unmatched 60-POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY OF ±0.3% offers a fully robust fish scale like never before. The Pro Series SFS features three different modes; Tournament Mode, Rally Mode, and Competition Mode that each include their own features and capabilities, such as a PRO SERIES SMART CULLING SYSTEM, auto data for total bag weight, livewell management of up to 8 fish, and the ability to compete with friends on one device. With the IPX7 WATERPROOF CARRY CASE and the IPX4 waterproof product design, you can ensure this product will never fail you even on the toughest days on the water."

The Pro Series Smart Fish Scale works seamlessly with our mobile app built from the ground up to talk to the scale and track live data. It stores the weight of the fish, GPS location, weather / water conditions and makes it easy to share your results with your group of friends. The app has even more social connectivity such as hosting or joining of virtual tournaments where you can see other angler’s catches and weights being caught in real time.

Smart Fish Scale Lite:

The Smart Fish Scale Lite is the latest addition to BUBBA’s Smart Fish Scale (SFS) family. Despite its compact size, this scale delivers everything you expect from BUBBA and more. With a precision load cell and auto-lock feature, the SFS Lite boasts an impressive 60 lbs capacity and an accuracy of +/- 0.3%, ensuring precise measurements every time. Its full-color LCD screen offers ultra-clear readability, even in direct sunlight. The iconic BUBBA non-slip grip guarantees a secure hold while weighing fish, and the IPX4 water-resistant rating provides peace of mind on the water. Pair the SFS Lite with the BUBBA App to effortlessly store your catches' weights, species, weather, and GPS locations. Unlock the full potential of your scale with a Pro BUBBA App subscription, which includes three versatile fishing modes: Tournament, Rally, and Competition. You'll also benefit from our Smart Culling System for efficient livewell management. Additionally, you can host or join private and public tournaments within the app, tracking other anglers’ catches around the country in real-time.